Incorporating a strategic workplace giving program into your company matters now, more than ever. Here’s three reasons why:
1. Attracting, retaining and motivating employees is a key challenge for all companies
People matter. The bottom line is that businesses depend on their people to succeed. All companies, regardless of size or the nature of their business, need to find, keep and engage their employees to deliver their best, which in turn, delivers business results. It’s no surprise that 97% of CEOs surveyed say that access to and retention of key talent are critical or important to sustaining growth over the long term (Source: PwC, 2009).
2. Employee engagement is reportedly at an all-time low right now
Given the economic challenges of the recession (and the associated workplace reductions and increased expectations for people who kept their roles), the pulse of employee engagement has become a bit depressed. According to recent reports, employee engagement is at an all-time low. 82% of employees say they aren’t passionate about their work (Source: 2009 Deloitte Shift Index) and 46% of companies experienced a decline in employee engagement in 2010 (Source: Hewitt, 2010).
3. Workplace giving fires up employee engagement
Ok, we want to say right up front that we know that employee engagement is a tricky beast with many variables. But we also know that there are some issues that matter to employees, and one of them is giving back to their community. Social consciousness has become mainstream and people now expect more from the companies that they work for and with. People bring their “whole selves” to work and they expect the businesses that they work for to help them (as employees) find meaning and give back to causes that they care about.
There is a growing link between workplace giving and employee engagement. Workplace giving is one way companies can fire up employee engagement. 80% of companies reported that their workplace giving programs were a success and when asked why they feel this way, respondents consistently answered “employee engagement and satisfaction derived from the program.” Source: (LBG Research Institute, Inc. and LBG Associates, Workplace Giving Works! Make it Work for You, 2010) And a 2010 benchmarking study reported that: “Employee engagement is an increasingly prioritized element of strategic community investment. This trend is evident in Canada as it is around the world. 100% of LBG Canada companies have some form of an employer-supported employee giving and volunteering program in place.” (LBG Canada Annual Community Investment Benchmarking Report, 2010).